Led art direction and design for Old Navy's paid media ads, with the goal of creating videos ads that felt less commercialized and more like something you would see on your own feed. Video ads with a “social-native” lens resulted in 3x to 5x more engagement and click-through rate than traditional ads.
Summer Campaign
Vacay envy made me do it
we’ve got three words for you: sunny, spicy, strappy.
these cargos are throwing a pocket party 🎉 and we added you and your wardrobe to the VIP
who? the whole crew. destination? somewhere dreamy. dress code? the season’s hottest styles.
Art Direction/Design: Hetty Yu | Editorial: Michael Small
On-Figure Styling: Olga Litmanovskaya | On-Figure Photography/Video: Matt O’Brien
Laydown Styling: Lionel Dulce | Laydown Photography: Christiana Ceppas
Spring Campaign
Dress for the spring you want
got a getaway craving? we’ve got all the things! swim, dresses, sandals, and more vacay styles for the fam.
think pink. this hue’s for you.
Art Direction/Design: Hetty Yu | Editorial: Michael Small
Styling: Shelly Iwamasa | Photography: Matt O’Brien